I well known Steakhouse in Melbourne called Steer Bar & Grill has a new ad out that is demeaning to women. The ad is a pair of female legs wearing a short skirt and it says “Find a great bit of skirt at Steer.”
There was a lot of controversy about this ad because some think that the ad is comparing women and different grades of meat where others think it is perfectly ok. The Advertising Standards Board explains that if there is a comparison of women to meat, no matter what, it is vilifying and discriminatory. The ad has now been withdrawn by the advertisers.
Steer Bar & Grill try to defend their ad by saying they did not mean to be disrespectful or offensive to women in any way. The ad was supposed to be humorous and innocent. Women should not be seen or treated that way according to the company.
I think this whole controversy is very bizarre. There are ads all over the place that are demeaning and disrespectful to women. This is really not out of the ordinary. Although I think that this ad, and all ads that disrespect women, are not right, I don’t think that this is any worse than others. Sex sells and that is how it has always been. People put sex into their ads to sell their product because if their product seems sexy, then the people buying it will be having sex often and the world would be good. Sex is big in the advertising industry along with the world.
Here are some other examples of ads that disrepect women:
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