Tuesday, June 28, 2011

Hardee's - "If machines can't eat it, machines shouldn't make it."

            The popular restaurant, Hardee's, has a new commercial out that revolves around humanizing robots and how robots are not humans. They are not humans therefore they do not have stomachs and cannot eat anything. The commercial has a good point to it. Hardee's is trying to say that their food is not processed and made by machines and then packaged and sent to the restaurants. They are all made by humans for humans. The advertisers for this company were very smart when creating this ad because people want to know where their food is coming from and how real or artificial it really is. This commercial steps out of the norms of a restaurant ad that is usually trying to sell a new product and turns it into making people aware or their products. The robot symbolizes evil in a way. It symbolizes alien machines that bread chicken patties for other companies they freeze them then serve them to customers.
            I like this ad because it is real and that is what people want these days.

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