Sour Patch Kids: Teaching the World

            I think my favorite commercial out there right now is the Sour Patch commercials. I think that they are cute, sweet, and eye catching. I am always wondering what is coming next with Sour Patch Kids. The commercials always have the same meaning but the delivery is always different and a surprise. “They’re sour and then they’re sweet.”

The reason that I like these commercials so much is because the advertisers were smart in creating them. The catch phrase has always been “they’re sour and then they’re sweet,” so in terms of advertising, there are so many things that could be done. I think the commercials are shocking in a humorous way. They take the meanings of sour and sweet to the extremes like cutting a girls hair and then giving her a hug or like putting up a fake tunnel for a bicyclist to run into and then giving him a band-aid. The sour part is way worse than the sweet part, but the person receiving the apology is always forgives the sour patch kid. That amuses me. In a way, sour patch kids are treating the world a lesson. No matter how bad the action was, you should always be the bigger person and forgive.

Sour Patch Kids are a sweet and sour treat, but the commercials are teaching the world about forgiveness while selling their product.