Aston Martin is a manufacturer of luxury sports cars. A team of designers and a crew of builders work together to make hand renderings come to life. These cars are more than just sports cars, they are pieces of art. They strive on making their cars unique. Aston Martin stands for fine, civilized high performance sports cars, designed and produced by skilled craftsmen. Their two slogans are “Power, Beauty, and Soul,” and “… It’s living art.”
When deciding what brand I am most like, it was a no brainer. I have always loved cars since I was little, so I knew I was going to choose a car brand. Aston Martin stuck out in my head because the car’s designs are just as important as the cars themselves. That sold me on this brand. I am a technical theatre major at Marquette with an emphasis in design. My designs are very important to me. I love seeing my sets come to life. Aston Martin also values this concept. Along with the obvious reasons for choosing this brand, the slogan was important. I have always lived my life according to “power, beauty, and soul.”
Power is a strong word. I was told as a child that I have the power to do anything. I have the power to change the world and the power to be anything I want to. Power is more than just a sign of strength, it is also a sign of knowledge, love, and happiness. I am powerful in those areas.
In my everyday life, I attempt to be beautiful inside and out. Beauty is another powerful word from my past. I was always told that I am beautiful but beauty doesn’t matter if it doesn’t run within as well. I live my life trying to be nice and welcoming to everyone. That is true beauty.
The soul is a person’s morals and sense of identity. In the case of Aston Martin, all of their cars have individual identity. I like to live my life going against the natural flow of the world. I want my identity and soul to be different. I try hard to be a leader instead of a follower because in the end I want to be recognizable. I want to be seen as a person with a beautiful soul who changed the world.
Aston Martin is different from its competitors. It is more than just a car, it is living art. They don’t design their cars to make money or special features. They are different because they put power, beauty and soul into their creations. I am different from other people because I want to achieve those same goals. I want to be more than average in the world. I want to be seen as a powerful person with knowledge, love, and happiness, a beautiful person inside and out, and a person with an identifiable soul. I, along with Aston Martin, am trying to be the difference in the world.
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