Louis Vuitton - Not Natural

Louis Vuitton is trying a new look to their bags and to their advertisements by going all natural. They decided the best way to kick off their ads would be to have Angelina Jolie in their ad because she is a humanitarian activist. They wanted their whole piece to look natural. When I think of Angelina Jolie I don’t think of natural at all. Every time you see her on TV or on the red carpet she is caked with makeup and entirely plastic. Louis Vuitton says that Angelina looks natural in this ad because she is barefoot, she is wearing all of her own clothing, her own bag is in the picture, and she is not wearing any makeup. In my opinion, she looks the same as she always looks, processed and plastic looking. The backdrop for the photo is the only thing that looks totally organic and natural. Angelina looks airbrushed and unrealistic. It looks more like a painting than it does a photo.

The biggest thing about this ad and all ads that gets to me is that they want their models to look natural and real but the photo never comes out that way. The photo that was taken is not the photo that everyone sees in the magazines. Once the photo is taken it is digitally touched up to make the models and actors look thinner and prettier than they are. I can understand using airbrush to hide acne but to make a smaller waist line or to make things different than they actually are is absurd. No wonder teenage girls think they need to be perfect and skinny. They are trying to model their bodies off of something that does not really exist.