Both Coke and Pepsi are well known products that have been in a friendly competition for a good number of years since they were both created. Pepsi’s most well known spokespeople are famous women celebrities like Brittany Spears and Maria Carey. Coke’s spokes-icons on the other hand have always been Santa Claus or the Coke Polar Bear. No matter who the spokesperson is, the world is divided on which product is the best.
Recently, Pepsi reviled a commercial about drinking Pepsi in the summer. Their spokesperson for this commercial is Santa. The commercial is trying to show that Santa really likes Pepsi more but he was paid to say he likes Coke. It is summer and he is on a beach. He goes to the bar to get a beverage and the bartender gives him a Coke. Santa replies by saying that he is on vacation and that he wants to have a little fun. That is also saying that Coke is part of the business when he is working in the winter.
This commercial caught my eye because I just recently read about how Santa was a big selling strategy for Coke when he first started being shown on Coke bottles and cans. I find it interesting that Pepsi is allowed to steal Santa from Coke. I am not sure if that is legal. I would have thought that Coke would be able to buy the rights to Santa and his image. I think Pepsi’s advertisers were very clever in thinking of this commercial to sell their product. They figured if it worked so well for Coke why not try it themselves.
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