Even if you are not a Harry Potter fan, you know that the most recent Harry Potter is coming out this Friday. The reason that you know this is because the movie is getting great advertisement on TV, radio, and print ads. I think that their best way of advertisement right now is showing all of the movies on cable TV. All of the movies have been playing on ABC Family on repeat for the last few days. I for one am not a huge fan, but my roommates are so I have been watching these movies every night. Every day I am becoming more and more of a fan because I am being emerged in the world of Harry Potter.
I think it is really exciting how much of an influence a product can have on a person if it is shown and advertised enough and in the right way. I think it is smart to have the movies playing on repeat. This advertises the new one without actually showing an advertisement. Also during the movies on ABC Family, they have been showing sneak peeks to the new movie. This really helps because it makes people want to see more. Another thing is that these movies are already so famous that they do not need a whole lot of advertising. They have so many loyal and committed fans that their biggest advertisement is probably from word of mouth. Although I am not a huge Harry Potter fan, I will probably go see the new movie just because I want to see what comes next and how well it will be executed.
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